Meet Florida


Meet FloridaI believe my purpose in life is to connect women with their inner beauty.

I’m widely recognized as a beauty, fashion and image expert with decades of experience producing fashion shows and on television as a national health and beauty correspondent.

You’ve heard the saying ‘The apple doesn’t fall far from the tree’. That’s me. I’ve adore my mother, who was a seamstress and educator. At first, I studied to be a physician, and then realized fashion and beauty was in my blood. So, I hung up my white coat for a stylish trench coat, blush and producer’s hat. Following my intuition was right-on.

My company, Premier Events, took off! I’ve produced events for corporations, such as The Forum Shoppes at Caesar’s Palace, Mall of America, Boston Store, Saks, Inc., Harley-Davidson and Jockey International. My work has appeared on the runways with designs by fashion icons Tommy Hilfiger, Badgley Mischka, Carolina Herrera and Zang Toi.

My editorial skills landed me a freelance position as show producer and on-location stylist for Mademoiselle and Brides magazines and spokesperson for the Bon-Ton Stores. I later became the Fashion/Beauty Editor for Milwaukee Magazine.

With enthusiasm to make a difference, I made my way as the celebrity stylist, creative director and co-host of Walgreen’s weekly Health Corner television show. The show featured my signature segment, “That Certain Something,” promoting healthy beauty. The segment featured numerous celebrity behind-the-scene interviews with Heidi Klum, Robin Roberts, Kim Kardashian and Kelly Ripa.

My latest path brings me here to YOU, to share my experience and personal development in healthy beauty as a #LoveStyle guest beauty blogger. I am also producing and styling for the Tréndevous Fashion Shows.

There is beauty in everything. It starts from within, so let your light shine!

  • Meet Florida - 1
    On set for “That Certain Something” beauty segment.
  • Meet Florida - 2
    In the studio promoting Trendevous Fashion & Beauty Event
  • Meet Florida - 3
    On set for TCS applying the perfect shade of lipstick!

Florida – Beauty Expert



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